Mini Marketing Plan Essay

IntroductionMarketing Plans work when they are base on unique, meaningful trade strategies that focus on the current needs and desires of a target customer. ten Steps to Marketing Success1. Finding your niche-Market Segmentation/Unserved or Underserved customers-Size, Usage, Benefits, Lifestyles, Occupation, Distribution Channels, Geography, Income, Social Class, Personality, Age, Family size, etc. (Examples-Demographics, Market Surveys, etc.).2. Becoming better than your competition-Customers have choices. In order to become better than your competition, you must know the competition. You can oppose to a competitive advantage by creating an other(a) equally classic advantage for your company. -Visit competition, telephone competition, use tele market, get feedback from your salespersons. Review RMA, D&B Financial info and other relevant information sources.3. Develop a strategy-Focus on creating a marketing strategy and tactics.- stupefy marketing objectives and goals.-Create a strategy to meet these goals.(write a rough marketing plan)4. Find enough customers-Advertising, Direct Mail, mail lists, trade shows, networking, dealer networks, personal sales calls, etc.5. Find the right location-Highly visible location, with qualified traffic count, if relevant. For retail, who are the other tenants in the center or mall? How close is your closest opponent? What are the demographics of this location?6. Motivating customers to take action-Implementation of marketing strategiesutilize marketing mix determine in planning stage of marketing plan. Set targets and goals for sales reps if relevant.7. Communication Measurement-Measure effectiveness of marketing mix. Set up tracking mechanism for all sources of revenues. Review regularly and make needed changes. turn return mix and/or pricing as required.8. Making the sale-Nothing matters unless sales are made. Set targets and goals for sales reps, review sales figures each week and review source of sales. Adj ust as necessaryquickly Update products and merchandise regularly. Dont fall in love with any productlet your customers dictate. -Compare actual sales vs. projections regularly.9. Managing the sales labour-Refine sales rep hiring practices.-Develop solid sales force training, conduct regular sales meetings, and review sales performances monthly. After first year of experience, let sales reps participate in goal setting and sales targets.10. Marketing Plan-Use all the above elements to encourage in writing a creative, detailed marketing plan. ** Marketers need to re-evaluate their strategy every year to respond to changes in customers and markets.